The Audi Q8 is a mid-size luxury crossover SUV coupé made by Audi that was launched in 2018. It is the flagship of the Audi SUV line, and is being produced at the Volkswagen Bratislava Plant.
BMW launched its crossover coupe in 2008, the BMW X6, and Mercedes-Benz followed suit in 2015 with the GLE-Class Coupe. Audi never made a direct competitor, but had been planning to once the new bodystyle became a sales success for other brands.
SUVs, particularly in the luxury segment, are increasingly popular, and the Q8 is expected to sell in higher numbers than the A8.
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